SEO and online marketing are fair
Be found better on Google? Acquire new customers on the Internet? Outperform the competition online? Then there is no way around classic search engine optimisation (SEO) and general online marketing. The costs may seem high at first, but the effects are strong and long-lasting.
The Internet is an extremely fair ‘arena’ in terms of marketing, because it basically allows even the small challenger to survive against the big top dog. The prerequisite is the correct presentation of the product or service and the use of generally accessible rules and tools.
Online marketing that works!
Effective online marketing is not magic. Any information you need is also publicly available on the Internet. Successful online marketing is the constant monitoring and improvement of your own offer and presentation in compliance with proven rules. Sustainable online marketing therefore requires experience, time and perseverance.
Webdesign & ergonomics
Once the visitor is on your website, the path to contact and conversion must be as quick and easy as possible. Sounds banal - but it's not.
Why everything has to go hand in hand in online marketing today
"I know that half of my advertising budget is money thrown away... I just don't know which half."
Henry Ford
"No one is more honest than Google's search box."
Constanze Kurz
"Success on the Internet: You talk to 1000 people, 10 respond and one buys. Welcome to digital sales."
Unknown
Acquiring new customers via the Internet is now an integral part of practically all forms of marketing. A marketing mix without the online marketing factor is actually almost inconceivable - because today everything is searched for on the Internet. Be it goods or services, price comparisons or recommendations - everything comes together in the ‘Internet’ marketing channel.
Nothing new so far. But the individual forms of marketing on the Internet are also subject to constant change and innovation. A few years ago, it was enough to spend a small budget on Google Ads advertising, but today you often get lost in the crowd - and it is certainly no longer cheaper than earlier advertising. For contested search terms, such as ‘lawyer Munich’ or ‘removals Berlin’, you can easily pay 10-20 euros per click on Google Ads. Whether the ‘20 Euro where/man’ actually calls - uncertain. Or the competition will click away your expensive Google budget. That's why it's all the more important today to use several methods at the same time. And successful SEO (search engine optimisation) can ultimately often even replace the entire cost of expensive ad placements.
Consumers today have also become more selective. In the past, a click on your website was often a sure contact or a revenue-generating conversion. Today, bounce rates (i.e. visitors who leave after the first page) are quickly approaching 70-80%. This is not necessarily due to bad pages or poor content...visitors just like to get more information. It's good if you have the right strategy to get involved everywhere.
My online marketing services
Pricing
I generally work as a freelancer on an hourly basis or with agreed packages. Ongoing contracts are usually concluded on a monthly basis. This makes it simple, safe and uncomplicated for you as the client.
I am always travelling a lot. However, modern means of communication mean that I am always available.
Online marketing
- More website visitors
- More conversions
- More customer contacts
- Better visitor guidance
- Better online reputation
from €76
/hr. (excl.)Webdesign/Consulting
- Template-driven web development
- SEO-optimised pages
- Focus on ergonomics/speed
- Landing page creation
- Implementation of satellite pages
- Competitor analyses
- Online research
- External project management
from €68
/hr. (excl.)SEO and online marketing for all industries, products and services
Anyone who offers something can benefit from search engine optimisation and online marketing. Your future customers are certainly also on the Internet!
