Be found better on Google
All studies prove it, but you know it best from your own experience: with search engines like Google or Bing, only the first page counts. You are always a consumer and constantly searching, but how often do you search on page 2ff?
It's actually even worse. If you go by the studies, only the first 3 results count anyway - after that the interest of the searcher drops off very rapidly. But why are certain pages right there? ...and why are you not right there with your own pages...?
How search engines work
Search engines live from the fact that they provide their users with the best results for a specific search query. If they didn't, you would ‘look for’ another search engine. But what does ‘the best’ mean? Are they the cheapest, the biggest, the most colourful,...? There is no general answer to this question. The best comparison is still the one with your best friend.
So you are looking for something. Now you ask your 5 best friends. Three of them recommend provider A, one recommends provider B and one recommends provider C. Of course, they go to provider A first, of course. They may or may not be interested in why A was recommended to them. It's similar with search engines. There are many criteria - visible and invisible - why the search engine suggests something to you, but they definitely exist. And search engine optimisation SEO is about optimising as many of these criteria as possible.
Search engine optimisation (SEO) is divided into two main areas, the optimisation of a website ON-SITE - i.e. the site itself - and the improvement through OFF-SITE measures - i.e. activities that do not directly affect the site, but are carried out on the rest of the Internet.
The optimisation of a page (=on-site) is primarily about the optimisation of its content, because this is again the search engines' requirement: only the best. But the technology and organisation of a site is also a characteristic of its quality. A website on which an automated search software "gets lost" is also nothing for a human being. A site that constantly displays error messages not only causes the search engine to "abort", but also makes people leave the site as quickly as possible.
The subject area of off-site is primarily concerned with external
influences on the pages, i.e. mainly with backlinks and mentions of the pages on other websites.
The appropriate link between on-site and off-site is search engine optimisation. And even today,
search engine optimisation is usually precisely the reason why certain offers are on page 1 and
others are not - even if the search engine operators don't like to tell us that...
But why should this always be seen in a negative light? Someone who does search engine
optimisation has understood that they can present a better offer to their customers - technically,
in terms of content, organisationally.